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HCR is a not for profit organisation run entirely by volunteers. We provide people with the opportunity to broadcast on Halton Community Radio, their own platform to showcase their talents and talk about whatever they’re passionate about (we broadcast many different shows on topics as varied as local music, community arts, jazz or the local voluntary sector).

It is a community radio station, that fills the gap between national and commercial stations, in giving a voice to residents in Runcorn, Widnes and surrounding districts.

We believe we can build the confidence and communication skills of people involved in our project. We believe that presenting raises their self-esteem and encourages them to take an active interest in their local community.

We also provide a platform and outlet for local charities and voluntary organisations such as The Youth Federation and Halton & St Helens Voluntary and Community Action.

We are governed by an OFCOM Charter which regulates our output and ensures we serve our community.

Advertising with HCR will help us to maintain this vital community service while giving your business access to many more potential local customers in Halton and surrounding areas.

Click to download the HCR Advertising Brochure

Why Radio?

1) Radio sells everywhere.

Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.

2) Radio sells with intimacy.

In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.

3) Radio escapes advertising’s clutter.

Today’s newspapers average 2/3 advertising to 1/3 editorial content. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium.

4) Reach is nice, but frequency sells.

Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. On HCR your ad will be played at least once an hour – giving you affordable reach and unbeatable frequency.

5) You’re always on the front page with radio.

With radio advertising you are front and centre in the listener’s attention span when your ad is on the air. You’re never buried on page 42. On HCR you will never be surrounded by your competitor’s ads. With radio, you are always on the front page.

6) This is a Win / Win!

You’ll be making a vital contribution to a true community project – as well as reaching a new audience of potential customers for your business.

Click to Download HCR Advertising Brochure

Interested in Advertising with HCR?

If you’d like to explore this further please call Kevin Glover on 07933 603 992 or email manager@hcr923fm.com We will work with you to produce a FREE professional standard radio advert using our talented team of volunteer technicians and voice-over artists and then agree an on-air schedule.